Welcome to Media Lab
MEDIA LAB

What we build, what it costs, how long it takes, and who it is for. Read it yourself or hand it to your assistant. If it fits, send the brief or write to us.

> Media Lab is an engineering company focused on applied problems at the intersection of systems design, commerce and taste, with an operations-first approach in its DNA. We think about and solve your problems like they’re ours.

Media Lab is the services arm of Stereothropic LLC. We’re comfortable with ambiguity, messy problems and operational complexity. Things are rarely clean when we get involved, and that’s fine. We’ll be publishing our case studies soon.

[Contact us](https://medialab.im/contact)
Good fit if:

You run a business and need something built: a site, a shop, a tool, an automation, an integration.

You can say what problem it solves and who will use it.

You want a fixed scope, price and date, and can send the materials when the clock starts.

You want a straight answer, including “don’t build this”.

You are in Armenia or abroad, and work in English, Armenian or Russian. Invoices by bank transfer.

Not a fit if:

You need ads, growth hacks or a “transformation”.

You want someone to build your startup for you, or to work for equity.

The scope has to stay open-ended, with nobody on your side to decide.

You need enterprise procurement, SLAs and on-site teams: that is Stereothropic, not the Lab.

Your budget is under 150K AMD.

Which service for what:

A small site live within a week, materials ready: [Websites (fast mode)](https://medialab.im/services/website-in-5-days)

A company site, several languages, a CMS: [Websites](https://medialab.im/services/websites)

Selling online: catalogue, payments, delivery: [eCommerce](https://medialab.im/services/ecommerce)

Work done by hand, repeatedly, between tools: [Automations](https://medialab.im/services/automations)

An assistant that answers, drafts or triages for you: [AI Agents](https://medialab.im/services/ai-agents)

Two systems that must talk: bank, CRM, vPOS, accounting: [Integrations](https://medialab.im/services/integrations)

Keeping any of the above healthy after launch: [Support](https://medialab.im/services/support)

Questions we ask (the brief, condensed; answer what is relevant):

1. What does your business do, and who does what day to day?

2. What do you need built or solved? What is a must in the first version, and what can wait?

3. What problem will it solve, and what happens if nothing changes?

4. What have you already tried, and what did not work?

5. Which tools and systems do you use today: website, banking, vPOS, CRM, accounting?

6. If you sell online: roughly how many products, which market, how do you take payments and deliver?

7. For automation and integration: what is done by hand, by whom, and how much time is lost?

8. Which websites, tools or products do you like, which do you dislike, and why?

9. What budget range do you have in mind, and when does it need to be ready?

10. Who decides, who approves, and who will answer us during the work?

11. Will you need support after the work is done?

We do:
[Websites](https://medialab.im/services/websites)

A good-looking, responsive website built around what your business needs. Depending on the project, this can include user accounts, content management tools (CMS), data processing, email systems, and integrations with the software you already use. From a company website with a blog to a website with its own backend, we design and build the functionality around your requirements.

Use cases

Company websites, multilingual websites, content-heavy websites, websites with custom functionality.

Duration

By project. Scope and delivery date agreed in advance.

Pricing

Pricing: From 625K AMD

Summary

Not for:

Online stores (see eCommerce), Large-scale platforms, Standalone applications

Note

Domain, hosting, content, branding, and additional languages are not included by default. We can help with these, including sourcing third-party services, as part of the agreed project scope.

[Websites (fast mode)](https://medialab.im/services/website-in-5-days)

A good-looking, responsive website that tells people who you are, what you do, and how to reach you. Perfect for businesses that need an online presence, done with care and done fast. Ready in 5 working days. Up to 7 pages, with limited functionality.

Use cases

Quick experiments, simple landing pages, waitlists, teaser websites.

Duration

5 working days.

Pricing

Fixed price: 150–325K AMD

Summary

Not for:

Online stores, User accounts, Complex backend functionality, Your cousin’s app idea

Note

Does not include domain, hosting, content, logo, branding, or additional languages unless otherwise agreed. Counted from the signed contract, receipt of the initial payment, and delivery of the required materials. Final scope, price, and timeline are agreed before work begins.

[eCommerce](https://medialab.im/services/ecommerce)

Custom eCommerce stores and systems. Built on an extensible architecture and optimized for the realities of commerce in Armenia. Product catalogs, cart, checkout and order management, local payments and fiscal receipts, with room for custom functionality as your business grows.

Use cases

Online stores, Instagram shops moving beyond DMs, businesses expanding into online sales, stores with custom inventory or order workflows, preorders.

Duration

Typically 4–8 weeks. Phase-based. Scope and delivery date agreed in advance.

Pricing

Pricing: 850K–2M AMD

Summary

Not for:

Multi-vendor marketplaces, Subscription platforms, Standalone warehouse management or ERP systems

Note

Domain, hosting, product content, photography, and third-party service fees are not included by default. Bank merchant agreements and delivery contracts are arranged with the respective providers. We can assist with these as part of the agreed project scope.

[Automations](https://medialab.im/services/automations)

Someone on your team copies numbers between two tabs every morning - it needs to stop. Custom automations and portable tools built around the way you work. From processing documents and pulling data to generating reports and handling repetitive tasks.

Use cases

Document processing, spreadsheet workflows, data collection and extraction, automated reporting, recurring administrative tasks.

Duration

By project. Scope and delivery date agreed in advance.

Pricing

Pricing: By quote

Summary

Not for:

Replacing human decisions, Rebuilding entire business systems

Note

We build, test, deploy, and show you how to use the solution. Hosting, ongoing maintenance, and support arrangements depend on the project and are agreed separately.

[AI Agents](https://medialab.im/services/ai-agents)

Connect AI agents to your business systems so you can ask questions, retrieve information, and get work done using natural language. From checking orders and reconciling records to updating data and coordinating workflows, with access and permissions built around your operations.

Use cases

AI-native business tools, conversational access to business data, custom MCP servers and integrations, reporting and reconciliation, agent-driven workflows.

Duration

By project. Scope and delivery date agreed in advance.

Pricing

Pricing: By quote

Summary

Not for:

Generic chatbots, Unsupervised high-risk decisions, Replacing entire business systems

Note

Where practical, we build model-agnostic tools that don’t tie you to a single AI provider.

[Integrations](https://medialab.im/services/integrations)

Systems that should talk to each other, but don’t? We fix that. From connecting existing services to building custom integrations that move, transform, and sync data between your systems. Payments, accounting, CRM, storefronts, messaging, or whatever else your business relies on.

Use cases

Payments and fiscal integrations, accounting exports, CRM connections, data sync, custom middleware and orchestration.

Duration

By project. Scope and delivery date agreed in advance.

Pricing

Pricing: By quote

Summary

Not for:

Standalone automations (see Automations), AI-native workflows (see AI Agents), Replacing entire business systems, Third-party systems without reliable integration options

Note

Third-party access, API availability, and external service fees depend on the providers involved. Ongoing monitoring and maintenance can be arranged separately.

[Support](https://medialab.im/services/support)

From ongoing technical maintenance, monitoring, bug fixes, and help when something breaks to supporting more complex business systems. Available for websites and systems we’ve built, or third-party projects after technical review.

Use cases

Website maintenance, uptime monitoring, troubleshooting, bug fixes, minor technical adjustments.

Duration

Ongoing. Billed monthly, quarterly, or yearly.

Pricing

Pricing: From 20K AMD/month

Summary

Not for:

New features, Redesigns, Major development work, Cybersecurity services

Prices are given for the stated scope. The actual scope, pricing and timing of your project will be fixed via General Letter of Engagement and its supporting documents.

[All services](https://medialab.im/services)
How it works (the process):

Brief

We send you a form, you tell us what you need, we tell you where the opportunities are. We agree on the scope.

Sign

If everything looks good, we send you a contract. You sign it, we shake hands, we start working. Your contract includes the duration and every detail you care about.

Review

As we work, we stay close and review the work with you. We’ll tell you exactly how much you can stress us over it.

Go live

Ok, you got what you wanted, we got paid. Thank you, bye!

Support after the engagement is a separate monthly plan: see Support under Services.

[Download brief, English](https://medialab.im/documents/medialab_brief_en.docx)[Download brief, Armenian](https://medialab.im/documents/medialab_brief_am.docx)
Selected work:

Ani Esthetica

Healthcare; Website development. Responsive website with lead capture, SEO with an educational take on the clinic’s services. [aniesthetica.am](https://aniesthetica.am)

Artifact

Operations; Internal tools. Internal-use database for artist and inventory management. [artifact.am](https://artifact.am)

Art Bureau

Arts; Brand, Website development. Quick branding and a website for a local art center.

Fungiline® Armenia

eCommerce; eCommerce, Internal tools, Automations. Full suite eCommerce – a web store, payments, tax receipts, Yandex delivery integration, and automatic stock management. [fungiline.am](https://fungiline.am)

Granli Dental Moscow

Healthcare; Brand, Website development. Branding and a super-fast website for a dental clinic based in Moscow. [granli.co](https://granli.co)

KOS

Coming soon. eCommerce; Brand, eCommerce. Branding and full suite eCommerce for a jewelry business. In progress...

Weave

Coming soon. Tech; Brand, Digital Products, Design Systems. Branding, product and design system for an Armenian fiscal rails developer.

About us

Media Lab was founded in 2026 and is based in Yerevan, Armenia.

Why

Solving problems is fun. We believe people should spend their best hours on things that matter, whether that’s making business decisions or being with family. Automating work, writing code and making sense of data are more accessible than ever. Making them work together reliably is harder. That’s the part we’re most curious about.

What this is

We love building the things a business runs on: websites, online stores, tools, automations, databases and integrations, and we care about making them with taste. Some businesses just need things built, preferably by someone who speaks their language. We do exactly that.

What this isn’t

Media Lab is not an agency with account managers and retainers. We don’t sell presentations, ads, get-rich-quick schemes or transformation. We build things. We’re not vibe-coding something you’ll have to replace six months later, and we’re definitely not building your startup instead of you.

Who it’s for

We’ve worked across art, tech, eCommerce, legal, health, manufacturing and non-profit. The industry matters less than the problem and we usually work best with people who want the problem solved, not managed.

Questions people ask
Do you work with clients outside Armenia?

Yes. We’re based in Yerevan and work globally. We’ve previously worked with companies across the EU, CIS, and the US.

How much does a project cost?

It depends on what you need. Websites start from 625K AMD, websites done fast are 150-325K AMD, and eCommerce projects are typically 850K-2M AMD. Anything that doesn’t fit neatly into those categories is quoted per project. We agree on the scope and price before work starts.

Are the quoted prices final?

For the agreed scope, usually yes. Scope, price, and timing are negotiated and then fixed in the contract. We understand that goals and needs can change mid-project, so if they do, we agree on the best way forward before the work changes with them.

What do you need from us to start?

A completed brief, a signed contract, and the materials the project needs. For a website, that usually means your texts, photos, and brand assets. We’re happy to guide you through the process, but we don’t normally source content or do branding work unless that’s part of what you need from us.

Can you write the content, make our logo, or take the photos too?

Not as a standard service. Texts, photography, branding, domains, and hosting aren’t included unless we explicitly agree otherwise.

If getting the first version out is the priority, Media Lab can help derive a sensible starting point from what you already have. For proper branding, photography, or specialist content work, we generally prefer referring you to our friends who do those things exceptionally well. We’d rather be clear about that before the invoice develops feelings.

What about ownership and IP rights?

You own what we create specifically for you, including the project deliverables, code, and content covered by our agreement. Domains, hosting accounts, and third-party tools are generally kept under your name unless we agree otherwise.

We retain our pre-existing methods, reusable tools, know-how, and other assets that aren’t unique to your project. The contract explains all of this before we start.

Do you maintain what you build?

If you want us to. Support starts from 20K AMD per month and can cover things like fixes, small changes, infrastructure monitoring, uptime, and renewals. New features, substantial changes, new pages, and redesigns are separate work.

Before we start, we usually brief you on what sort of maintenance your project might need.

Can you take over a site or system someone else built?

Yes, after a look inside. We’ll tell you whether it makes sense to keep working with what you have or whether rebuilding would be cheaper, faster, or less painful. We quote takeover work separately, especially when the existing project is complicated.

What if the scope changes halfway through?

Of course, that happens! We agree on the change, explain how it affects the price and timing, and put it in writing. No surprise invoices.

What happens if the date slips?

If the delay is ours, we tell you early and mitigate it. If materials arrive late, decisions take longer, or the scope changes, the timeline may move with them. We understand that delays can happen on either side.

Can you really build a website in five working days?

Yes. This website itself was built in about 5 days.

Fast mode is meant for relatively simple websites: typically up to seven pages, one language, with most of the materials already prepared. It’s for cases where you need something good, functional, and presentable quickly so you can get moving.

And yes, we make sure it doesn’t look like it was built in five days.

Do you work on larger or enterprise projects?

Yes. For larger organizations, more complex systems, or enterprise work, inquire at office@stereothropic.com.

Industries we have worked in:

Art

Tech

eCommerce

Legal

Health

Manufacturing

Non-profit

Pricing

What each product includes, how long it takes and what it costs.

Brief, Projects

The questions we ask before any project. Fill in what matters and send it back.

[Pricing sheet (PDF)](https://medialab.im/documents/medialab_pricing.pdf)
For enterprise and larger projects

We also happen to have a separate arm for enterprise and larger projects that have specific needs.

[Let’s talk](https://stereothropic.com/contact)
Contact

Projects and business inquiries:

office@medialab.im
+374 (91) 298-000

Partnerships:

projects@medialab.im

Instagram:

[medialab.sth](https://www.instagram.com/medialab.sth/)

Telegram:

[medialab_sth](https://t.me/medialab_sth)

WhatsApp:

[+374 (91) 298-000](https://wa.me/37491298000)

Enterprise and larger projects:

Stereothropic, office@stereothropic.com

We usually reply in 1-2 business days.

[Contact us](https://medialab.im/contact)